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Automated check-up reminders and an informative site built for AI search, for a dental group with two clinics.

holdent.it
The HolDent website on desktop, holdent.it
The HolDent website on a phone
ClientHolDent
LayersIntelligence + Interface
Built byBluLang Studio, Milano
The challenge

Check-ups and hygiene sessions slip off the calendar. HolDent needed patients reminded when a visit is due, and clear answers for those looking.

Two clinics, Gemini in Brescia and Pentagon in Corte Franca. Reminders had to start on their own, and the site had to answer the questions patients ask before they book.

01 Check-ups coming due.

From the clinics’ records, the list of patients due for a check-up or a hygiene session, updated on its own.

02 A site that informs.

Informative pages for each clinic, treatment and common problem, with structured data and answers written to be cited by ChatGPT and Google AI.

03 35% book after a reminder.

Reminders on WhatsApp, tracked from the message to the appointment: a continuous system instead of one-off campaigns.

What we didCheck-up reminders, WhatsApp, Informative website, AI search visibility, Booking tracking
Humans + agentsDesigned and decided by people in Milano. Tested and documented with the help of our agents.
TeamBluLang Studio
paciotti.com
The Paciotti website on desktop, paciotti.com
The Paciotti website on a phone
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