Paciotti.
Eight drops for a Made in Marche icon, with data behind the creative calls and a newsletter that became a sales channel.
A historic house with a strong identity, where creative intuition leads every launch. Paciotti needed data to back it, without slowing the work down.
Luxury shoes from Civitanova Marche since 1948, with the dagger as their icon. Knowing how the brand is read online, choosing the right moment and the right product for each drop, and making the newsletter sell, not only inform.
Continuous monitoring of how Paciotti is read and discussed online, for an audience between heritage lovers and a new fashion generation. It informs every creative call: concepts around the dagger and a rock-luxe code, with Made in Marche craft and contemporary language in the same frame.
An analysis of timing and product along the capsule calendar, for eight drops: from the Dagger Heels comeback to the FW25 and SS26 presentations, the Dagger Boots and the Double Dagger Belt. Campaigns made with our Creative AI and professional shoots, launched on Facebook and Instagram, with the community followed every day.
The newsletter went from passive communication to a sales driver, with +35% organic growth on the targeted drop, and landing pages that carry each drop to the brand’s store.
